Thursday, August 20, 2009

Mini Tree of Life


Here's a photo of the 12x12" reproduction of Tree of Life (1/4 the size of the original). A collector of prints of my work has purchased this reproduction and is interested in others once I have the originals scanned. The ability to have high quality reproductions made one at a time, as they're purchased, is wonderful because in the past artists have had to order traditional fine art prints in quantities of 250-500 or more, which is not only an expensive proposition, but also creates distribution and storage problems, not to mention more than a little anxiety about when and if the remaining 249+ will be sold and the cash outlay recovered. With this reproduction process, the copies are not only incredibly true in colour and clarity, and may be created on canvas, but they're also affordable to a wider audience of art appreciators.

Only time will tell if sales of my imagery increase due to this process; later this year the company producing reproductions will take the project on-line and in the meantime they're pursuing marketing opportunities - cross your fingers for me.

Wednesday, August 12, 2009

Marketing

I haven't any images to show for the past two weeks, although I've been working diligently on marketing - the least enjoyable part of my art practice. I'd rather be up to my elbows in paint and sawdust, completely absorbed in a new painting or mixed media work, than trying to get out there and "get selling". Actually, though, I've been quite excited about the possibilities resulting from a new high quality process for creating reproductions of art work on stretched canvas. I had Tree of Life scanned and a "12x12" reproduction made on canvas - I'm thrilled to bits with the quality of colour-matching and clarity - if I'd had it done in the full 24x24" size of the original, you'd be hard pressed to tell the difference between the reproduction and the original without touching the two to feel for texture. I'm in the process of having Winged Teacher With Sturdy Shoes and Community Advocate With Sturdy Shoes scanned as they're the most popular prints in my Etsy store and other venues - coming this fall they'll be available on-line in a variety of sizes - I'll keep you posted.